Free Local SEO Audit: Website, Google Profile and Speed

A local SEO audit, Google Business Profile grader and website speed test are not three separate customer journeys. They are diagnostic views of the same visibility system.

This consolidated tool page gives users one starting point, explains the individual checks and prevents three thin landing pages from competing for similar audit intent.

What the free audit checks

• Local SEO signals.
• Technical SEO basics.
• AEO/GEO readiness.
• AI visibility.
• Lead-capture elements.

Google Business Profile checks

• Verification and ownership.
• Business-name compliance.
• Primary and secondary categories.
• Address or service area.
• Phone, website and booking links.
• Hours and special hours.
• Services, products and attributes.
• Photos and branding.
• Review volume, recency and responses.
• Duplicate and suspension risk.

Website performance metrics to understand

• Largest Contentful Paint: how quickly the main content appears.
• Interaction to Next Paint: responsiveness to interaction.
• Cumulative Layout Shift: visual stability.
• Time to First Byte and resource loading as diagnostic measures.

Test more than the homepage

Check the homepage, top service pages, location pages, booking flow and any page used in ads. Test on mobile and slower connections.

A fast homepage does not help if the appointment page is overloaded.

How the scoring should be prioritised

Critical risks should carry more weight than cosmetic completeness. An ineligible address, suspended profile or wrong phone number matters more than a missing cover image.

The grader should separate compliance, visibility, trust and conversion scores.

What you receive

The current free plan provides a one-time audit of the homepage with scores and statuses across five categories. The public pricing page says detailed suggested fixes, full-site crawling and Google Business Profile tools are part of the done-for-you plan.

Verify current features on the live pricing page.

What to fix first

• Suspension or ownership problems.
• Incorrect contact and location information.
• Wrong primary category.
• Broken website or booking links.
• Missing high-value services.
• Review process gaps.
• Outdated hours and photos.

Common small-business speed fixes

• Compress and correctly size images.
• Remove unused scripts and plugins.
• Reduce heavy third-party widgets.
• Use caching and a content delivery network where appropriate.
• Improve hosting and server response.
• Load non-critical assets later.
• Reserve image and embed dimensions.
• Simplify pop-ups and tracking tags.

How to use the results

• Fix errors that block crawling, indexing or contact.
• Correct inaccurate business information.
• Improve the highest-value service page.
• Strengthen the primary CTA.
• Record a baseline for rankings, profile actions and leads.
• Re-audit after implementation.

What an automated score cannot tell you

A score cannot judge every aspect of expertise, customer service, competition or local reputation. Use it as a prioritisation tool, then review the business and market context.

Do not chase a perfect score while ignoring calls, bookings or customer experience.

Ready to begin?

Run the free Rank Partners audit. No credit card is listed as required on the current industry pages, but confirm the live sign-up terms.